Google Ads and Facebook Ads for contractors
Advertising for contractors means paying to appear in front of people who need your service now, through Google Ads, Google Local Service Ads and Facebook Ads. Metter Marketing Agency builds and manages those campaigns so your budget goes to real calls in your service area.
Free strategy call
One short phone call. You leave with a plan, whether you hire us or not.
- Where you rank on Google and Maps today
- What your top competitors are doing
- The first three fixes that bring in calls
Calls now, while SEO builds
Ads work right away
SEO takes months. A well-built ad campaign can bring calls the week it starts.
Wasted spend is the real risk
Broad keywords, wrong locations and no call tracking burn money fast. Tight setup is what protects the budget.
Each platform does a different job
Google catches people searching right now. Facebook keeps your name in front of homeowners before they need you.
What our ad management includes
Google Search Ads
Ads on searches for your services in your towns, with negative keywords to block junk clicks.
Local Service Ads
Help setting up and managing Google's pay-per-lead ads that show above the map.
Facebook and Instagram Ads
Local campaigns that show your work and offers to homeowners in your area.
Landing pages
Pages built for one job: turning the ad click into a call or estimate request.
Call and form tracking
Every lead tied back to the ad that produced it, so you know what is working.
Monthly reporting
Spend, calls and cost per lead in plain numbers.
How we run your ads
Set the target
We choose the services, towns and budget that make sense for your business.
Build and launch
Campaigns, ads, landing pages and tracking go live together.
Cut and scale
We cut what wastes money and put more behind what brings calls.
Related services
Each service is stronger alongside the others. These three pair well with Google and Facebook ads.
Google and Facebook ads questions, answered
Do Google Ads work for contractors?
Yes, when the campaign targets specific services and towns, blocks irrelevant searches and sends clicks to a page built to get the call. Poorly set up campaigns are what give ads a bad name.
What are Local Service Ads?
Local Service Ads are Google ads for service businesses that appear at the very top of results. You pay per lead instead of per click, after passing Google's business checks.
Should I run Google Ads or Facebook Ads?
Google Ads reach people searching for your service right now, so they usually come first. Facebook Ads are better for staying visible and promoting offers. Many contractors use both.
How much should a contractor spend on ads?
It depends on your trade, your towns and how much work you can take on. We set a starting budget together and adjust it based on what each lead costs.
How soon will I get calls from ads?
Usually within days of launch, once the ads are approved and running.
Ready for calls this month?
Book a free strategy call. No pressure and no jargon. You will leave knowing where your calls are going and what it takes to get them.
Book your free strategy call
Tell us about your business. We will call you back with a plan.