AI search optimization: be the name the AI gives
AI search optimization is the work of getting your business named when someone asks ChatGPT, Google's AI Overviews or a voice assistant who to hire. Metter Marketing Agency builds the profile, pages, reviews and mentions those tools rely on, so contractors show up in the answer.
Free strategy call
One short phone call. You leave with a plan, whether you hire us or not.
- Where you rank on Google and Maps today
- What your top competitors are doing
- The first three fixes that bring in calls
Customers are asking AI who to hire
The answer is a short list
AI tools usually name a handful of businesses. If you are not one of them, you are not considered.
It runs on the same signals as Google
AI answers lean on businesses with strong profiles, real reviews, clear service pages and mentions across the web.
Early movers get the spot
Few local contractors are working on this yet, which makes now the cheapest time to earn it.
What our AI search work includes
Answer-first pages
Service pages that open with a clear, direct answer AI tools can quote.
Question and answer content
FAQs written the way customers actually ask, covering the follow-up questions too.
Structured data
Schema markup that labels your business, services and FAQs for machines.
Consistent business details
The same name, address and phone number everywhere, so AI tools trust they have the right business.
Mentions and listings
Placement on the directories, lists and local sites AI tools draw from.
AI visibility checks
Regular checks of whether ChatGPT, Google AI and others name you for your services.
How we get you into AI answers
Check
We ask the main AI tools about your services and towns and record who they name.
Build
We fix your pages, profile, schema and listings so the tools can understand and trust your business.
Earn and track
We add reviews and mentions, then recheck the answers each month.
Related services
Each service is stronger alongside the others. These three pair well with AI search optimization.
Contractor SEO
Service pages, town pages and content that rank your business for the work you want.
Learn moreGoogle Business Profile
Your profile set up, optimized, posted to and managed for you.
Learn moreReview management
Automatic review requests after every job and a reply on every review.
Learn moreAI search optimization questions, answered
What is AI search optimization?
AI search optimization is the practice of making a business easy for AI tools like ChatGPT and Google AI Overviews to find, understand and recommend. It is also called generative engine optimization or answer engine optimization.
Is AI search optimization different from SEO?
It builds on SEO. Google says no special markup is required for its AI features, so strong SEO comes first. The extra work is writing clear answers, covering follow-up questions and earning mentions on other sites.
Can you guarantee ChatGPT will recommend my business?
No, and no one honestly can. AI answers change from one question to the next. What we can do is build the signals these tools rely on and track how often you are named.
Do reviews matter for AI search?
Yes. Detailed reviews that mention the service and the town give AI tools evidence of what you do and where.
Is it worth doing for a small local contractor?
Yes. The work overlaps with what already helps you rank on Google and Maps, so little of it is wasted.
Ready to show up in the answer?
Book a free strategy call. No pressure and no jargon. You will leave knowing where your calls are going and what it takes to get them.
Book your free strategy call
Tell us about your business. We will call you back with a plan.